Kirby Vacuum Cleaner - Innovative Market Leaders?

To say that Jim Kirby, the founder of the Kirby Vacuum Cleaner Company was a forerunner of the internet might be an exaggeration. However there is  no little truth in the fact  that Kirby vacuum cleaners was one of the first companies to promote marketing direct to the public way back in the nineteen twenties. 

Whatever Kirby’s marketing philosophy was, he certainly was a brave man, as well as one with vision.

The story goes that he believed that his Kirby vacuum cleaners were among the best on the market at that time, and he wanted to bring his product to the public by more aggressive methods than having them sit on a department store floor among a line of similar products and wait for the right customer to walk in.

Today the public are much more consumer savvy than they were then, and yet Kirby Vacuum Cleaners still remain among the market leaders.

This must mean that the product is as good as the sales method, a fact that the public are well aware of.

Today there are very few cold calling door to door salesmen as such, although Kirby still cling to their belief in direct sales.

Anyone interested in having a home demonstration of a Kirby cacuum cleaner can arrange one without obligation through the company’s website, as well as the opportunity to purchase spare parts and accessories.